📢 Tell every merchant exactly this
Free listing on NearPop. GPS-based — only nearby customers see their shop. No subscription, no commission. They get their own page, QR code, analytics, and a free standee.
Feature
Free Tier
Shop listing page
✔ Free forever
GPS discovery by nearby users
✔ Included
Analytics dashboard
✔ Included
Unique QR code for shop
✔ Included
Counter standee / sticker
✔ We provide free
Post deals / offers
✔ Included
Commission on sales
✔ Zero
Monthly subscription
✔ None
Merchant-First Execution Plan
📌 Strategy: Fill one zone completely before expanding
Do not spread across all of Delhi NCR. Pick one dense market in Faridabad. Make it look alive. Then expand zone by zone.
1️⃣
Week 1–2 — Pick your zone
Choose one market (Sector 16, Old Faridabad market, or similar). Target: 50 shops in that zone only.
2️⃣
Week 3–4 — Fill the zone
Visit every shop. Pitch, onboard, place standee. Aim: zone looks full when a customer opens the app.
3️⃣
Month 2 — Push users into that zone
WhatsApp groups, society posts, customer flyers in that specific area. Show real deals from real shops.
4️⃣
Month 3+ — Expand zone by zone
Repeat the same playbook in the next market. Merchant referrals ("your neighbour is already on it") help.
Daily & Weekly Field Targets
📅
Daily Targets (Per Field Person)
15
Shops visited
5
Onboarded
5
Follow-ups sent
📊
Weekly Targets (Per Field Person)
75
Shops visited
25
Onboarded
10
Standees placed
📋 End of week — report to founder:
Total shops visited • Total onboarded • Standees placed • Top objection heard • Zone coverage map photo
Merchant Onboarding Checklist — Do this for every shop
Micro-Area Route Planning — How to plan your day
🗺️ Walk one street fully before moving to the next
Do not skip shops. A skipped shop = a competitor gap. Cover every shop on a lane, then move to the next.
1
Morning (9–11 AM) — Identify the laneWalk the lane once without pitching. Count shops, note which are open. Identify the biggest / most crowded ones.
2
10–1 PM — Priority shops firstAnchor shops (chemist, grocery, restaurant) attract foot traffic. Onboard these first — others follow when they see their neighbour on the app.
3
1–2 PM — Rest / follow-up callsCall yesterday's pending merchants. Send WhatsApp templates to shops that said "kal aana".
4
2–5 PM — Remaining shops on laneFinish the lane. Do not leave any shop uncovered. Mark each on the tracker.
5
5–6 PM — Daily reportFill in the tracker. Send the summary to the founder. Plan tomorrow's lane.
Flyer Requirement — What to carry for field visits
📄
Merchant Pitch Flyer (Hindi)Main selling document — Faridabad or Delhi version as per area
20/day
📄
Merchant Pitch Flyer (English)For shops where owner prefers English
5/day
🪪
Merchant Welcome CardHanded after onboarding — has their login info and support contact
10/day
📌
Counter QR Standee / StickerOne per onboarded shop. Do not give to non-onboarded shops.
10/day
🎁
Customer FlyerCarry a few to hand to customers standing at the shop
10/day
Counter QR Standee / Sticker — Spec & Placement
📐 Standee Spec
Size: A5 (148×210mm) for counter standee. Sticker: A4 size. Material: Glossy laminated for standee; vinyl for sticker. Content: Shop QR + "Scan for Today's Best Deal" in Hindi + English.
📍 Where to place it
Counter standee → billing counter, facing the customer.
Sticker → glass door or front window at eye level.
Never put both at the same shop — pick one.
📋
QR Installation Guide
Read this before placing the standee at a shop
Step by step
1
Confirm onboarding is done firstDo not place the standee until the listing is live. The QR must link to a real page.
2
Scan to verify the QR worksBefore handing over, scan it yourself. Make sure it opens the correct shop page in NearPop.
3
Place at billing counter — merchant's rightCustomer-facing side. At arm's reach. Not behind the counter where customers can't see.
4
Explain to the merchantSay: "Jab bhi koi customer aaye, aap bata sakte ho — 'Hamare deals NearPop par hain, scan karo.' "
5
Take a photo of the placed standeePhoto proof for your daily report. Also useful for showing other merchants what it looks like.
Merchant Welcome Card — Hand this after onboarding
🪪 What goes on the welcome card (get this printed)
Welcome to NearPop! • Your listing is now live • Login: nearpop.in → Sign in with Gmail → My Listings • Your QR is on the standee we placed • Support: WhatsApp +91-7017302036
🪪
Merchant Welcome Card (3.5" × 2.0")
Bilingual (Hindi/English). Has login steps, support WhatsApp, and NearPop QR.
"5 best deals in Sector 15 this week" style posts. Reusable, area-specific captions.
🎬
Reel Script Template
30-second script for Instagram Reels. Hindi + English. "Aaj market mein kya deal hai..."
Field Scripts & Objection Handling
🗣️
Merchant Pitch Script
2-minute walk-in pitch for new store owners
Hindi
"Namaste ji, main NearPop se hoon. Aapki shop free mein NearPop app par list karni hai — jaise Justdial, lekin bilkul free aur seedha aapke area ke customers tak. Aapko kuch karna nahi — main abhi set kar deta hoon. Bas aapki Gmail ID de dijiye."
English
"Hi, I'm from NearPop. We're listing local shops for free on our app — customers nearby can discover you directly. No cost, no tech knowledge needed. I can set it up right now, just need your Gmail."
💬
Objection Handling
Common pushbacks and what to say
If they say: "Main pehle se JustDial / Google par hoon"
"Bilkul ji, woh bhi rakho. NearPop alag hai — ye sirf aapke 2-3 km ke customers ko dikhata hai, aur GPS se automatically near them pop karta hai jab woh app open karte hain. Aur ye free hai."
If they say: "Abhi busy hoon / baad mein aana"
"Theek hai ji, main bas 2 minute mein set kar deta hoon — aapko kuch karna nahi. Ya aap apna WhatsApp number de do, main flyer bhej deta hoon, jab time ho dekh lena."
If they say: "Kya faida hoga?"
"Ye dekhiye — (show Listing Sample) — yeh aapki shop ki page hogi. Jo bhi NearPop kholega aapke area mein, unhe aap dikhenge. Ye free hai, koi subscription nahi."
📲
WhatsApp Follow-up Templates
Send after the visit if they didn't sign up on the spot
Template 1 — Same day follow-up
Namaste ji 🙏 Aaj aapki shop visit ki thi NearPop ke baare mein. Ye raha aapki shop jaisi listing ka sample: nearpop.in
Bilkul free hai, koi subscription nahi. Gmail ID share karein — 2 minute mein set kar deta hoon. 😊
Template 2 — After 2 days
Namaste ji 🙏 NearPop ki listing abhi bhi free available hai aapke liye. Is hafte 50+ Faridabad shops list ho gayi hain — aapki bhi ho sakti hai. Batayein kab set karein? 📍
Instagram Post (1080×1080) • Story (1080×1920) • A4 Posters • A5 QR Standees
Data Collection & Privacy Rules — Read before field visits
📋 What field staff may collect
Shop name, address, category, and owner's Gmail (for listing ownership). Phone number is optional and only for follow-up — never mandatory.
✅ Collect Gmail only if the merchant gives it voluntarily. Never pressure.
✅ Phone numbers are for follow-up only — do not share with anyone else.
✅ Shop photos: take only storefront and product photos. Never photograph owners without consent.
✅ Log data in the tracker sheet only — not in personal notebooks or personal chats.
❌ Do not promise anything beyond the free listing — no fake guarantees of customer volume.
❌ Do not share merchant contact details outside the NearPop field team.
❌ Do not create listings for shops that explicitly opt out.
❌ Do not collect any government IDs. Not needed, not allowed.
Founder & Support Escalations
📌 When to contact the founder
A merchant has a complaint • A listing has wrong info you can't fix • A merchant wants to claim an existing listing • You are unsure about a merchant request
